One fantastic site for ideas on book promotion is BuildBookBuzz. Sandra has put together a terrific list of resources to help market your book. Check out her 2020 Literary Calendar for a list of dates related to authors and writing. Here’s what Sandra has to say about how to use these dates in the promotion of your book…
Step 1. Start by reviewing the list and selecting those that resonate with you. For example, if you are a children’s book author, one of them might be Children’s Authors & Illustrators Week starting February 3. Is the Grapes of Wrath the best book you’ve ever read? February 27, John Steinbeck’s birthday, might be for you.
Step 2. Add the dates you like to your calendar. Then schedule time before each holiday or occasion to create the materials you’ll use to promote the event. The lead time depends on what you’ll do to recognize the event, how much time you need, and whether your plan involves collaborating with others.
Step 3. Decide how you’ll recognize the occasion. Here are a few ideas:
- Write a blog post or article about why it’s important to you. This can be for your blog, for someone else’s, or on a platform such as Medium.
- Join a local library committee to plan and execute library-related events.
- Reduce the price of your book for a limited time.
- Create an event-related image to share on social media. Some themed months, weeks, and dates with an organization behind them create images you can use, too. Check out BuildBookBuzz for an image you can use for Independent Bookstore Day, April 25, 2020.
Step 4: Execute your plan.